The fourth Culture in Beijing will be launched in Chaoyang Park on Aug 16, which will provide consumers with more than 150 types of cultural products and services over the next three months.

The Beijing government will give out cultural consumption e-coupons with a value of 10 million yuan ($1.5 million) through an official Wechat account; consumers will be able to use these e-coupons in 59 organizations in art, press, publication, radio, film, television and cultural e-commerce.