This year's Mexico Friendship Expo, at which Beijing was the guest city, greatly promoted Beijing's outstanding cultural and creative enterprises.  and

International exchanges and cooperation in cultural matters provide the most lasting impetus for integration and mutual understanding of different civilizations.

The expo will help many original cultural brands to enter the Latin American market, and the local people in Mexico were able to feel the beauty of Chinese culture in a three-dimensional way.

To enable it to take part in international cultural exhibitions, forums and seminars such as the Mexican Friendship Expo, China has established a series of activities. One is “Chinese Culture World Tour· Experiencing Beijing”, which supports cultural and creative enterprises in establishing innovative cooperation models. Cultural and industrial projects were set up as a result of such activities at the Mexican expo.

International cultural exchange branding requires continuous efforts and long-term cultivation. This event promoted the contract signing of Beijing International Design Week and Mexico Design Week. The two parties agreed to include Mexico City as a candidate city of Beijing International Design Week from 2018 to 2021, and to promote the construction of a cultural and creative industry platform.

Specific exchange plans should be made in accordance with industrial characteristics of different countries and cities to achieve the best results. It is necessary to combine the cultural characteristics, thinking styles and expression habits of the people of different countries to carry out Chinese culture's international communication activities.