Leaders from Beijing's and Israel's cultural departments cut the ribbon at the launch event for a series of activities involving their cultural industries -- held in Tel Aviv, Israel on Oct 24. [Photo/bjwzb.gov.cn]

Exchange activities for the rich cultural industries of Beijing and Israel were held in the city of Tel Aviv on Oct 24, causing great excitement, according to officials.

They attracted the participation of a raft of dignitaries and interested parties. These included representatives and guests from Israeli departments and cultural institutions and enterprise and the Chinese Embassy in Israel.

Others involved included the China Cultural Center in Tel Aviv, the publicity department of the Beijing Committee of the Communist Party of China and Beijing State-owned cultural institutions and companies.

Sponsored by the State-owned Cultural Assets Supervision and Administration Office of the People's Government of Beijing Municipality (SOCASAO) and the China Cultural Center in Tel Aviv, the event was billed an important part of the Chinese culture event 'Experiencing Beijing'.

According to SOCASAO officials, the event was mainly divided into two parts: a matchmaking and exchange meeting for Beijing and Israel cultural enterprises -- and an exhibition for some of Beijing's cultural and creative products.

At the matchmaking and exchange meeting, Dong Dianyi, deputy director general of SOCASAO, explained that the development and current position of Beijing's cultural industry – as well as the incentive policies for foreign cultural enterprises.

Moreover, representatives from key Beijing cultural enterprises gave themed presentations and promotions on their international development strategies, the strengthening book trade between the two countries and integrated internet marketing.

The Beijing cultural enterprises involved included Beijing Cultural Investment Development Group Co Ltd, Beijing Publishing and Distribution Group, Beijing International Advertising & Communication Group Co Ltd and Beijing Gehua Cultural Development Group.

The organizers said that a highlight was when about 60 exquisite cultural creative products from Beijing's cultural relics such as the Forbidden City, the Temple of Heaven and the Summer Palace were showcased to attended guests.