A series of activities and exchanges involving Beijing and Egypt's cultural and creative industries kicks off. The launch event took place in Cairo, Egypt on Oct 26. [Photo/bjwzb.gov.cn]

A host of exciting cultural activities, meetings a get-together were held in Egypt recently by Beijing companies, government officials and their Egyptian counterparts -- as part of the wider promotional Chinese cultural event 'Experiencing Beijing'.

Officials said activities for exchanges between Beijing and Egypt's cultural and creative industries started in the ancient Egyptian capital city of Cairo on Oct 26.

They attracted the participation of representatives from the Ministry of culture of Egypt, the Egyptian Museum, the Cultural Committee of Egypt, the Chinese Embassy in Egypt and nearly 100 cultural institutions and cultural enterprises.

Sponsored by the State-owned Cultural Assets Supervision and Administration Office of the People's Government of Beijing Municipality (SOCASAO), the series of activities in Egypt was seen as a key part of the cultural event 'Experiencing Beijing'.

At the beginning of the event, Li Wei, chairman of the Standing Committee of the Beijing Municipal People's Congress, and Chinese Ambassador to Egypt Liao Liqiang, inaugurated an exhibition from the cultural and creative industries in Beijing.

According to SOCASAO officials, the event in Egypt included a Sino-Egypt exchange meeting about the two sides' cultural industries and an exhibition of Beijing's cultural and creative products.

At the Sino-Egypt exchange meeting on cultural industries, representatives from Beijing State-owned cultural institutions and enterprises gave presentations. They included presentations on cultural financing, cultural trade, international advertising and marketing, film and television, publishing and other relevant fields in the cultural industries.

Officials said Beijing Cultural and Creative Industry Development and Service Co Ltd signed a cooperation agreement with Egypt Galaxia Group.

At the exhibition for cultural and creative products, about 60 fine cultural creative products linked to Beijing's incomparable relics -- such as the Forbidden City, the Temple of Heaven and the Summer Palace -- were showcased to guests.

Some Chinese women showed off their embroidery skills to the Egyptian guests -- a national-level intangible cultural heritage -- a display that was highly appreciated, officials said.

The cultural event 'Experiencing Beijing' has been successfully held in Argentina, Mexico, Japan, Brazil, Finland, Denmark and Israel.

Officials said it has played an active role in promoting international exchanges and mutual cooperation of the cultural industry in Beijing -- and helped promote the implementation of the Belt and Road Initiative.