Zhao Lei, deputy director of the Publicity Department of the Beijing Municipal Committee of the Communist Party of China, talks about the 8th Beijing People Beneficial Cultural Consumption Season. [Photo/wzb.gov.cn]

A conference promoting the 8th Beijing People Beneficial Cultural Consumption Season was held in Beijing on Sept 23 -- marking the start of a round of exciting cultural activities that will be held in the coming months in the national capital.

From September to December, the program of activities will be held simultaneously both offline and online. A wide range of 347 cultural activities are planned, which have been organized into 10 sections and will be staged across the city's 16 districts.

Hosted by the State-owned Cultural Assets Administration Center of Beijing Municipality (SOCAAC), the Beijing Municipal Bureau of Culture and Tourism, the Beijing Municipal Radio and Television Bureau and the Beijing Municipal Administration of Cultural Heritage, the promotional conference attracted the participation of leaders from over 10 industry organizations and representatives from 80 key activity organization units.

At the conference, Zhao Enguo, deputy director of SOCAAC, gave a briefing on the development of Beijing's cultural industry, its cultural promotion policies and various measures to facilitate this year's season.

Zhang Shuxin, vice president of Beijing Trade Association for Performances, talked about the recovery of performing arts and other related industries.

And representatives of units organizing the season's key activities also gave speeches.