A conference promoting the 10th Beijing People Beneficial Cultural Consumption Season is held in Beijing on July 7.[Photo/SOCAA]

A conference promoting the 10th Beijing People Beneficial Cultural Consumption Season was held in Beijing on July 7. It marks the start of exciting cultural activities that will be held in the coming months in the national capital.

From July to December,  more than 420 cultural activities are planned and will be staged across the city's 16 districts.

Hosted by the following organizations: State-owned Cultural Assets Administration Center of Beijing Municipality (SOCAAC), the Beijing Municipal Bureau of Culture and Tourism, the Beijing Municipal Radio and Television Bureau and the Beijing Municipal Administration of Cultural Heritage, the promotional conference attracted the participation of representatives from 80 key activity organization units.