The "Digital Art Collection Project Roadshow Promotion Conference" is held at Langyuan Station on July 14. [Photo/SOCAAC]

The first phase of the Capital Cultural Industry Investment and Financing Promotion Conference in 2022 - "Digital Art Collection Project Roadshow Promotion Conference" was held at Langyuan Station on July 14.

The event is hosted by the State-owned Cultural Assets Administration Center of Beijing Municipality (SOCAAC) and undertaken by Beijing Cultural and Creative Board Development Co., Ltd., and also invited a number of academic experts, business representatives, and investment institutions to discuss the theme of "digital property rights and digital economy", focusing on the upgrade and development of digital art collections. 

Tang Jinnan, secretary of the Party Committee of Peking University School of Journalism and Communication and deputy dean of Peking University Cultural Industry Research Institute, interpreted the aesthetic value of NFT from three perspectives: history, present and future.

Song Peiran, executive director of the China Association of Museums and chairman of Tianyu Cultural Industry Group Co., Ltd., believes that the acquired and collected artworks/digital art collections should have creativity, cultural connotations, certain quality and collection value.

Ye Chenyu, chairman of Beijing Qingbo Intelligent Technology Co., Ltd., said the distribution method of digital collections is still being explored. According to experience, it is recommended to use a combination of online and offline distribution, so that users can have some offline sense of gain.

Wang Jiaoni, head of Shizang platform and media integration chain of China Search Information Technology Co., Ltd., said that the IP types issued by China Search Shizang platform have covered the 12 major areas in news, publishing, intangible cultural heritage, literature, art, cultural creativity, cultural tourism, cultural blog, postal service, aerospace, technology, and music.

Zhang Chuyunxi, a partner of Beijing Huasoft Capital Cultural Fund, analyzed the concept of NFT and believed that NFT is a non-homogeneous certificate. Its technical application solves two problems, one is asset digitization, and the other is strengthening copyright protection.

In addition, six companies namely, Yishuyuan (Beijing) Technology Co., Ltd.; Beijing Hongxin Manbo Culture Communication Co., Ltd.; Beijing Huasheng Zhihai Culture Communication Co., Ltd.; Help for Love (Beijing) Culture Technology Co., Ltd.; Beijing Zhongchuangjinghe Culture Communication Co., Ltd.;  and Beijing Chuangyou Technology Co., Ltd., took to the stage to promote the roadshows of digital art collection-related theme projects.

The "Digital Art Collection Project Roadshow Promotion Conference" is held at Langyuan Station on July 14. [Photo/SOCAAC]