The "Connect the World · Experiencing Beijing" Beijing-Tokyo cultural industry exchange and matchmaking event was held in Beijing on Nov 7. [Photo/SOCAAC]

The "Connect the World · Experiencing Beijing" Beijing-Tokyo cultural industry exchange and matchmaking event, a part of the "Experiencing Beijing" series of activities hosted by the State-owned Cultural Assets Administration Center (SOCAAC) and the Asia-Pacific Communication Center of the China International Publishing Administration, was held in Beijing on Nov 7.

This year marks the 50th anniversary of the normalization of Sino-Japanese diplomatic relations. With the theme of "Successful Practice and Future Prospects of Sino-Japanese Cultural Trade", the event is based in both Beijing and Tokyo, and aims to further deepen industrial exchanges and cooperation between the two sister cities.

Enterprise cooperation provides convenience for Beijing cultural enterprises to expand overseas markets, enables more Beijing's cultural products and services to be exported, and at the same time attracts Japanese related enterprises to invest in Beijing and promotes pragmatic cooperation between Chinese and Japanese enterprises.

Tokyo venue of the event [Photo/SOCAAC]

Gao Anming, Deputy Director-General of the China Foreign Languages Publishing Administration, delivered a video speech. Lv Kejian, former director of the Asian Department of the Ministry of Commerce,Takayuki Matsutani, president of Japan Tezuka Productions Co., Ltd and other guests attended the meeting, together with heads of relevant departments and institutions in China and Japan, representatives of the China-Japan Business Association and of cultural industry parks, incubators, investment and financing institutions, and Chinese and foreign institutions. About200 people including entrepreneurs and media representatives participated in the event both online and offline.

Gao pointed out in his video speech that this event is of great significance to boosting the development of cultural trade between the two countries and deepening their cultural exchanges. He said that the China International Publishing House is always willing to work with all parties in China and Japan to take this event as an opportunity and to see the Asia-Pacific Communication Center as a carrier to further promote cooperation between Chinese and Japanese enterprises and strengthen the connection of cultural industries.

Gao Anming, Deputy Director-General of China Foreign Languages Publishing Administration, delivers a video speech.  [Photo/SOCAAC]

Yohei Ito, chairman of the Tokyo Japan-China Friendship Association, introduced the association and its series of friendly exchange activities in a video speech. He believes that the focus of Japanese who have experience studying in China is constantly changing with the times. Now, modern cultural elements such as Chinese idols, costume dramas, animations, and Chinese holy place tours have attracted great attention from the younger generation in Japan. In the future, the association will continue to give full play to its own advantages and organize online and offline events through social network platforms to meet the needs of Japanese people to understand China.

Yohei Ito, chairman of the Tokyo Japan-China Friendship Association delivers a video speech.  [Photo/SOCAAC]

Lv said in his keynote speech that the successful holding of this exchange event is of positive and important significance for the further realization of high-level win-win cooperation in the field of culture and trade between China and Japan.  It is hoped that in the future, Chinese and Japanese business circles will further promote the improvement of the cultural industry based on the foundation of industrial cooperation and cultural exchanges between "Beijing-Tokyo".

Lv Kejian, former director of the Asian Department of the Ministry of Commerce delivers a speech.  [Photo/SOCAAC]

Takayuki Matsutani, president of Japan Tezuka Productions Co., Ltd attends the meeting [Photo/SOCAAC]

Professor Li Jiashan, Executive Deputy Dean of the National Institute of Cultural Development and International Strategy of Beijing International Studies University, gave a speech on "The Realistic Foundation and Future Prospects of Sino-Japanese Cultural Industry Cooperation". She believes that cultural products and services carry values and lifestyles, and their social value often exceeds their commercial value. The close exchanges between China and Japan in the cultural industry show that the industrial chain tends to be integrated, the industry is highly dependent, and young people are the main consumer group.

Professor Li Jiashan, Executive Deputy Dean of the National Institute of Cultural Development and International Strategy of Beijing International Studies University, gives a speech [Photo/SOCAAC]

Jin Jinghao, Investment Director of the Beijing Representative Office of the Japan External Trade Organization, introduced the relevant services provided by the agency for Chinese and Japanese companies. He said that in terms of import and export data, China is one of Japan's most important trading partners. For more than ten years, the agency has provided services for thousands of Chinese enterprises deploying in Japan. Japanese companies are very optimistic about the Chinese market, and the demand for cooperation between the two sides is very strong. While thousands of Japanese companies have come to China to explore the market, some powerful Chinese companies have also entered the Japanese market one after another.

Jin Jinghao, Investment Director of the Beijing Representative Office of the Japan External Trade Organization gives a speech [Photo/SOCAAC]

National Base for International Cultural Trade (Beijing) is a national-level foreign cultural trade service platform that provides full-chain services for cultural enterprises in creative design, production, warehousing and logistics, identification and testing, and exhibition transactions. Lu Haihong, chairman of Beijing Wentou International Holdings Co., Ltd., said that the base enjoys policy support in bonded exhibitions, bonded warehousing, bonded leasing, and bonded R&D. The base also plays an important platform function for promoting domestic cultural products and services to go global and for the introduction of international cultural products and services.

Lu Haihong, chairman of Beijing Wentou International Holdings Co., Ltd. gives a speech [Photo/SOCAAC]

The Beijing-China-Japan Innovation Cooperation Demonstration Zone established in 2020 is the first international cooperation demonstration zone with the theme of "innovation" in the country, with three major industries including medicine and health, advanced intelligent manufacturing, and digital economy. Zhang Lei, deputy general manager of the demonstration zone, said that after the signing of the RCEP (Regional Comprehensive Economic Partnership), Sino-Japanese economic and trade relations have become closer. The demonstration zone will seize this opportunity, focus on the demands of Japanese enterprises, and sincerely welcome enterprises to land in the demonstration zone.

Zhang Lei, deputy general manager of the Beijing-China-Japan Innovation Cooperation Demonstration Zone gives a speech [Photo/SOCAAC]

At the subsequent exchange seminar, Li Yunbo, Dean of the School of Foreign Languages of the University of International Business and Economics, Pei Lifan, Co-founder of Tianzhu Experiment (Beijing) Digital Culture Co., Ltd., Jingsheng, a Japanese expert from the Media Integration Development Department of the Asia-Pacific Communication Center of China International Publishing Administration, TEAM Jin Zixue, Director of JOY Co., Ltd., Liu Lisheng, President of Asia Pacific Tourism Co., Ltd., Chen Yan, Deputy Editor-in-Chief of "People's China" magazine and Executive Director of the Japan Enterprise (China) Research Institute, and other representatives attended the meeting on Sino-Japanese cultural industry cooperation.

As a preliminary result of this activity, the National Base for International Cultural Trade (Beijing) and the Digital Culture and Trade Joint Laboratory signed an agreement. At the strategic cooperation agreement signing the "China-Japan Digital Culture Trade Service Platform" of the Digital Culture Trade Joint Laboratory was also unveiled.

The "Connect the World · Experiencing Beijing" Beijing-Tokyo cultural industry exchange and matchmaking event was held in Beijing on Nov 7. [Photo/SOCAAC]