The 3rd session of the Capital Cultural Industry Investment and Financing Promotion Conference in 2022 & VR/AR/ High-definition Video Online Roadshow Promotion Conference was held at the 751D·PARK in Beijing on December 29, 2022 to promote technological development of cultural and technological enterprises in terms of VR/AR/ High-definition video online roadshow, bolster their core corporate competitiveness, raise industrial status and facilitate their listing.

The conference was hosted by the State-owned Cultural Assets Administration Center of Beijing Municipality and undertaken by Beijing Wenchuangban Development Co., Ltd.

At the invitation of organizers, Liu Deliang, founder of Beijing Xinyuan Wenzhi Information Technology Co., Ltd, gave a theme speech titled "New Forms and Development Trends of Digital Cultural Consumption under National Cultural Digitization Strategy". He said that China has unveiled and implemented a cultural digitization strategy to accelerate the digital transformation during the 14th Five-Year Plan (2021-25) period, which is an important strategic task to further enhance its strengths in cyberspace and digitization.

Liu noted that the emergence and development of game engines, virtual reality, digital 3D and holographic techniques, which hail from the in-depth integration between culture and technology, have created many opportunities for the digital development of the real economy and the building of new business forms and scenarios with a focus on the co-existence and complementary growth of the real and virtual economies. He added that to push for the cultivation of new digital cultural consumption scenarios is crucial for China to implementing its cultural digitization strategy and an important direction for the transformation and upgrading of the cultural sector and the prosperity of the cultural market.

During the project promotion stage, five high-tech enterprises such as Beijing 7-Vision Technology Co., Ltd and Beijing LetinVR Digital Technology Co., Ltd gave a presentation of their VR/AR/ high-definition video online show projects, which were rated by investment institutions and industrial experts.

The conference provided the public with a valuable opportunity to learn more about relevant technologies and application scenarios and gathered much attention from financing and investment organizations to the sector.

In the years ahead, the State-owned Cultural Assets Administration Center of Beijing Municipality will continue to hold investment & financing salons and promotion conferences, make full use of its role in assisting cultural enterprises in becoming listed, promote the contact between cultural firms and financial institutions, and guide financial institutions to offer cultural enterprises better services in a drive to aid the high-quality development of the cultural industry.

(Copywriter: Wang Liyan)